Serena Kassow Thaler is an interior designer and former brand creative based in New York, with a background spanning high-end hospitality, residential interiors, and experiential floral design. With an MFA from Parsons School of Design and a foundation in storytelling from her earlier career in brand marketing, she brings a cross-disciplinary lens to every project, combining a sharp eye for detail with imaginative thinking. Whether developing FF&E packages for restaurant clients, designing custom furnishings, or creating immersive event florals, Serena is drawn to details that evoke emotion and shape experience. She thrives in creative partnerships and translates ideas into thoughtful, tactile spaces that feel both refined and alive.